JBS 2028:
Embracing Strategic Planning for Transformation
The Johor Business School at Universiti Tun Hussein Onn Malaysia reaffirms its commitment to educational excellence by embarking on a dedicated journey of strategic planning from 2024 to 2028. A meticulously designed roadmap for strategic planning becomes imperative for our trajectory as it serves as our guiding star, steering the organization toward peak performance and sustainable growth during this critical four-year period.
As we stand on the brink of 2028, a pivotal juncture in the school’s evolution, it is imperative that we systematically evaluate and enhance our performance. Our unwavering commitment to upholding the tradition of academic distinction while proactively envisioning and seizing forthcoming opportunities and challenges is encapsulated within this meticulously crafted strategic planning framework.
The esteemed Johor Business School, celebrated for its innovative pedagogical methodologies and unwavering research commitment, recognizes the paramount importance of effective strategic planning in charting our course. This bespoke framework has been meticulously devised to harmonize seamlessly with our redefined mission and vision, aimed at propelling the school to unprecedented heights of accomplishment.
This dossier encapsulates a judiciously curated array of strategic planning initiatives for the years 2024 to 2028, encompassing diverse facets such as student and academic achievements, faculty advancement, research impact, and administrative efficacy. These initiatives, collaboratively formulated through input from stakeholders, academicians, and staff, epitomize a shared dedication to perpetual advancement and excellence.
These strategic planning initiatives will serve as our guiding compass as we navigate the evolving landscape from 2024 to 2028, illuminating our path toward astute decisions and meaningful pursuits. The collaborative spirit embedded within this framework serves as a testament to our commitment to transparency, accountability, and the collective aspiration of furthering the mission of the Johor Business School.
Here's to the commencement of a transformative and prosperous journey spanning from 2024 to 2028.
Vision
Leading Technical-Based Business School in Asia
Mission
- Delivering innovative education solutions tailored to meet market demands and preferences.
- Nurturing strategic alliances with educational institutions, industries, and communities.
- Ensuring exceptional educational value for every investment.
- Empowering lifelong learning opportunities.
Shared Values
Trustworthy
Professional
Innovative
Universiti Tun Hussein Onn
Core Pillars
At JBS, we stand on the pillars of innovation, collaboration, and a relentless pursuit of excellence. As we navigate the dynamic landscape of contemporary education, our institution is guided by a comprehensive framework, encapsulating five core pillars: Faculty Excellence, Research and Education Excellence, Industry and Community Linkages, Internationalization, and Ethics and Financial Sustainability.
At the heart of Johor Business School (JBS) lies a commitment to fostering an environment of academic excellence driven by a distinguished faculty. Our faculty members are not just educators; they are scholars, thought leaders, and mentors dedicated to cultivating a rich learning experience.
By prioritizing continuous professional development, research endeavors, and innovative teaching methodologies, JBS ensures that its faculty remains at the forefront of education, equipping students with the knowledge and skills demanded by a rapidly evolving global landscape.
JBS recognizes that the synergy between cutting-edge research and high-quality education is paramount. Our commitment to research excellence extends beyond the academic realm, influencing and enhancing our educational practices.
The school fosters an environment where research informs teaching, and teaching inspires further research. By nurturing a culture of inquiry, intellectual curiosity, and interdisciplinary collaboration, JBS aims to produce graduates who are not only well-versed in established knowledge but also equipped to contribute to the frontiers of business thought.
JBS places a premium on establishing strong linkages with industry and the broader community. Recognizing the dynamic nature of the business landscape, our engagement with industry ensures that our curriculum remains relevant and responsive to real-world challenges. Through strategic partnerships, collaborative projects, and experiential learning opportunities, JBS empowers students to bridge the gap between theory and practice.
Moreover, our commitment extends to community engagement, where JBS endeavors to be a responsible corporate citizen by contributing to societal well-being and sustainable development. These includes Procter & Gamble (P&G), Sime Darby Plantations and the World Wildlife Fund (WWF).
In an era of global interconnectedness, JBS embraces internationalization as a fundamental pillar. Our commitment to providing a global perspective is reflected in diverse academic programs, international collaborations, and a culturally inclusive learning environment.
JBS prepares staffs and students to navigate the complexities of an interconnected world by fostering cultural competence, language proficiency, and an understanding of international business practices. Through global partnerships and exchange programs, we ensure that our graduates are well-positioned for success in a borderless professional landscape.
JBS upholds the highest standards of ethics and financial sustainability. Grounded in a strong ethical framework, we instill in our students the importance of integrity, responsibility, and ethical decision-making in their professional lives. Simultaneously, the school is committed to financial sustainability, ensuring that our operations are efficient, transparent, and aligned with long-term strategic goals. By integrating ethical principles into the fabric of our academic and operational practices, JBS prepares students not only for successful careers but also for principled leadership in the business world.
These five core pillars collectively form the foundation of JBS, shaping a holistic educational experience that prepares students to excel in their careers and contribute meaningfully to society and the global business community.
Johor Business School 2024 – 2028 Strategic Planning
The strategic planning of Johor Business School (JBS) for the period of 2024 to 2028 is focused on the achievement of our Vision 2028, which aims to establish our position as the foremost technical-based Business School in Asia. This entails the establishment of exceptional benchmarks in education, pioneering research endeavours, and the cultivation of meaningful collaborations with industry stakeholders.
The strategic planning for 2024 – 2028 will be structured around three stages, with the initial stage dedicated to establishing the foundational framework.
