SME Operational Excellence Colloquium 2026 (SOEC 2026)

On 13 June 2026, Johor Business School (JBS), Universiti Tun Hussein Onn Malaysia (UTHM), through MBA Batch 21 (Johor Civil Service) students, successfully organised the SME Operational Excellence Colloquium 2026 (SOEC 2026) at Sheraton Hotel Johor Bahru. The event was held in conjunction with the MJA10203 – Operations Management course.

The colloquium featured an esteemed panel of speakers:

🔹𝗘𝗶𝘆𝗺𝗮 𝗝𝗮𝗹𝗶𝗹
Director & Founder, HAUS International Sdn Bhd and GIM Cosmetic Industries Sdn Bhd
Topic: Enhancing Sustainability in Halal Supply Chains: Challenges and Future Direction

🔹 𝗔𝘀𝘀𝗼𝗰. 𝗣𝗿𝗼𝗳. 𝗧𝘀. 𝗗𝗿. 𝗡𝘂𝗿 𝗔𝗹𝗶𝗮𝗻𝗮 𝗛𝗶𝗱𝗮𝘆𝗮𝗵 𝗠𝗼𝗵𝗮𝗺𝗲𝗱
Associate Professor, Faculty of Dentistry, Universiti Teknologi MARA (UiTM)
Topic: Empowering Healthcare SMEs Through Effective Operations Management

🔹𝗗𝗿. 𝗠𝗮𝘀𝗿𝗶 𝗔𝗯𝗱𝘂𝗹 𝗟𝗮𝘀𝗶
Senior Lecturer, Faculty of Management and Business, Universiti Teknologi MARA (UiTM)
Topic: Leveraging AI Marketing for Operational Excellence in SMEs

The session was moderated by Dr. Jannah Munirah Mohd Noor, Senior Lecturer from the Faculty of Management and Business, UiTM Segamat, who facilitated insightful discussions between academia and industry practitioners.Special appreciation to all parties involved, particularly Dr. Jannah and the students of MBA Batch 21 (JCS), for their commitment and hard work in making this impactful event a success. The organising team would also like to extend sincere appreciation to Tourism Johor and HAUS Cosmetics for their generous sponsorship of gifts.

May the knowledge shared and connections established through SOEC 2026 continue to inspire innovation, collaboration, and operational excellence in shaping the future of business operations.